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The Rising Path of a National Brand :- From Weihai to the World
Company Overview
Haima Carpet, was established in 1958 in Weihai, Shandong Province, China.
Starting as traditional textile industry with clear mission to revitalize China’s carpet industry.
Business Philosophy
The company adheres to its original aspiration : Operating with integrity, giving back to Society, being honest, confident and creating a joyful “Haima”
Industry Presence
Over a span of 67 years, Haima Carpet has :-
- Built a full-industry-chain ecosystem coverying R&D, design, vertically integrated full scale production lines with AI technology.
- Ranked among the top of the global high-end supply chain.
Enterprise Scale – key statistics:
- 3 industrial paks and 7 factories
- 900 mu area ( sq. m or sq. km ? )
- 2,300 hard working staff
- Annual output 30 milllion sq.m. of mid to high end carpets, 35,000 tons nylon filament yarns, 7,000 tons wool spun yarns.
- Sales revenue of 3.25 billion RMB in 2024
Collaborations and Recognition
Haima Carpet’s prducts are widely used in various field, including hotels, offices, airports and transportation.
- Supplied carpets to prestigious installations like the White House and Royal Palaces
- Collaborated with airlines, luxury cruise lines and renowed Hotels.
- Become a recognized brand carpet supplier for Hospitality, Public Areas applicatons.
Technological Advantages
Haima Carpet’s innovative technologies include :
1 Ultra-light aviation carpet (21%) lighter than traditiohnal carpets)
2 Functional materials with anti-bacterial, mildew proof, and flame retardants properties.
3 Digital intelligent manufacturing system for efficient production.
4 High performance fiber yarn for automotive interior carpets.
5 Domestic PE carpet tile production, out performing foreign brands.
6 Patents and standards: 12 invention patents, 117 utility model patents and 38 national and industrial standards.
Sustainability Initiatives
Haima Carpet prioritizes sustainable development, having obtained various international environmental certifications, including :
- ISO 14001 Environmental Management System
- ISO 5001 Energy Management System
- CRI Green Label Plus – National Green Supply Chain Enterprise
- Clean Production – Pioneered high temperature and high pressure package dyeing technologies, saving 73% of water usage.
- Circular economy – Developed recycling technologies for carpet waste from printing and dyeing auxiliaries.
Awards and Recognition
Haima Carpet has received many honors :
1 1984 “Golden Cup Award of the Hundred Flowers Award for Chinese Arts and Crafts
2 1989: Rated as National First Class Enterprise by the State Council
3 1990: Won the “May 1st Labour Award from the All China Federation of Trade Unions
4 2017: Rated as a National Copyright Demonstration Unit” by the National Copyright Adminstration.
5 2017: Rated as a “Demonstration Enterprise for Talent Construction in China Textile Industry” by the China National Textile and Apparel Council.
6 2017: Benchmarking Enterprise for Quality Management in China Home Textile Industry
7 2018: National Top 100 Quality and Integrity Benchmarking Enterprise.
8 2019-2022 Consecutively rated “AAA” by the China Enterprise Confederation.
9 2020: Recognized as a “National Green Supply Chain Enterprise”
10 2021: Rated among “Top 100 Enterprise in China Light Industry.
11 2021: Rated as a “High level Certified Enterprise” by China Customs
12 2022: Haima Wool Axminster Carpet awarded “ Champion Product” by ?
13 2023 – 2024 Haima Eco friendly PE Carpet Tile recognized for green innovations and low carbon technologies.
14 2012 Rated as a “Leadng Unit in low carbon industry” in Shandong Province.
15 2014 Recognized as a Shandong Provincial Enterprise Technology Center
16 2019 Designated as a “Shandong Provincial Postdoctoral Innovation Practice Base”
17 2023: Recognized as a “Provincial level Engineering Research Center for green carpets.
18 2023: Rated as “Shandong Provincial Water Saving Benchmarking Unit”
These awards demonstrate Haima Carpet’s commitment to quality, innovation and environmental sustainability.
Future Vision
Haima Carpet aims to:
- Empower traditional industries with updated technologies
- Explore integration of carpets with AI and health monitoring technologies
- Focus on its main business with persistent efforts for more improvements.
- Continue to innovate and expand its global presence, promoting “Chinese Red” on a wider global scale.
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