———The road of establishment of a National Brand: From Weihai to the World
Established in 1994, located in Weihai, with the mission of "revitalizing the national carpet industry", Haima sticks to the main business and persevere for 30 years. From traditional manufacturing to intelligent innovation, Haima Carpet has always adhered to the original aspiration of "Operating the business, giving back to society, being honest and confident, and creating a joyful Haima",adhere to a pragmatic, efficient, innovative and effective working style. It has built up a full-industry-chain ecosystem covering R&D, design, manufacture and services, and has ranked among the top of the global high-end supply chain.
Enterprise Scale
High-efficiency Production Capacity Driven by the Full Industry Chain
• Manufacturing Bases: There are three major industrial parks and seven factories, covering an area of 900 mu, with a workforce of 2,300 employees.
• Core Production Capacity: With annual output of 30 million square meters of mid-to-high-end carpets, 35,000 tons of nylon filament yarns, and 7,000 tons of wool spun yarns.
• Product Varieties: It covers woven, tufted, printed, tile, and hand tufted carpet, which are widely applied in hotels, office buildings, casinos, cruise ships, aviation, automobiles, commercial spaces and other fields. It has achieved the full-chain production of "carpets + fibers".
• Business Performance Growth: The sales revenue reached 3.25 billion yuan RMB。
Global Layout: Intelligent Manufacturing in China Shines on the Global Stage
• Sales Netwok: 29 provincial-level offices and over 100 regional offices have been set up within China. More than 1,700 distribution networks are spread globally.
• International Influence: Products are exported to more than 100 countries in Europe, America, the Middle East, the Asia-Pacific region and other areas.
• High-end Collaborations: Haima Carpet, under its own brand, has been laid in prestige places such as the White House in the United States, the Imperial Palace in Japan, and the Royal Palace in Saudi Arabia. It supplies aviation carpets to many airlines including Air China and China Eastern Airlines. It customizes high-grade wool carpets for luxury cruise lines such as Carnival Cruise Line and Royal Caribbean. It has become the "invisible business card" of international landmarks such as Marriott, Intercontinental, Hilton, and Changi Airport in Singapore.
Technique Strength: Haima Carpet Leads Industry Upgrading and reconstruction with Innovative Technologies and Builds Six Core Advantages
1. Ultra-light Aviation Carpet: It is 21% lighter than traditional carpets, contributing to energy conservation and emission reduction in the civil aviation industry.
2. Functional Materials: With antibacterial, mildew-proof, flame-retardant and antistatic properties, it meets the strict requirements of scenarios such as medical facilities and laboratories.
3. Digital Intelligent Manufacturing System: The intelligent, automated and high-speed production lines improve efficiency. Over the past decade, the average annual growth rate of labor productivity per capita has been 14.5%.
4. High-performance Fiber Yarn: With an annual output of 35,000 tons, the automotive interior carpet yarn is widely used in new energy vehicles and internationally renowned automobile brands.
5. PE Carpet Tile: It has broken the foreign monopoly and overcome the technical bottleneck of domestic production.
6 Patents and standards: 18 invention patents, 120 utility model patents and 38 national and industrial standards and 1 international standard.
Green Genes: A Practitioner of Sustainable Development
• Environmental Certifications: It has obtained the GRS (Global Recycled Standard) and CRI (Green Label Plus) certifications, and has been selected as a "National Green Supply Chain Enterprise".
• Clean Production: It pioneered the high-temperature and high-pressure package dyeing technology for carpet yarns , which saves 73% of water compared with traditional dyeing technologies.
• Circular Economy: It has developed recycling technologies for carpet waste and printing and dyeing auxiliaries, achieving efficient utilization of resources.
Filled with Honors: A Testimony of Quality and Responsibility
1. In 2017, it was rated as a "National Copyright Demonstration Unit" by the National Copyright Administration.
2. In 2017, it was rated as a "Demonstration Enterprise for Talent Construction in China's Textile Industry" by the China National Textile and Apparel Council.
3. In 2017, it was rated as a "Benchmarking Enterprise for Quality Management in China's Home Textile Industry" by the China Home Textiles Association.
4. In 2018, it was rated as a "National Top 100 Quality and Integrity Benchmarking Enterprise" by the General Administration of Quality Supervision, Inspection and Quarantine.
5. Since 2019, the company's credit rating has been consistently rated as "AAA" by the China Enterprise Confederation.
6. In 2020, it was recognized as a "National Green Supply Chain Enterprise" by the Ministry of Industry and Information Technology.
7. In 2021, it was rated as one of the "Top 100 Enterprises in China's Light Industry" by the China Light Industry Federation.
8. In 2021, it was rated as a "High-level Certified Enterprise" by the Customs.
9. In 2022, Haima Wool Axminster Carpet was awarded the title of "Champion Product in a Single Manufacturing Field" by the Ministry of Industry and Information Technology.
10. Haima Eco-friendly PE Carpet Tile was rated by the China National Textile and Apparel Council as:
◦ "Top Ten Innovative Textile Products in China in 2023"
◦ "Green Carpet Product among the Top Ten Innovative Textile Products in 2024"
◦ "Green and Low-carbon Technology in the Textile Industry in 2024"
11. In 2012, it was rated as a "Leading Unit in the Low-carbon Industry in Shandong Province" by the Shandong Provincial Economic and Information Technology Commission.
12. In 2014, it was recognized as a "Shandong Provincial Enterprise Technology Center" by the Shandong Provincial Economic and Information Technology Commission.
13. In 2019, it was designated as a "Shandong Provincial Postdoctoral Innovation Practice Base" by the Shandong Provincial Department of Human Resources and Social Security.
14. In 2023, it was recognized as a "Provincial-level Engineering Research Center for Green, Environmentally Friendly and Functional Carpets" by the Shandong Provincial Development and Reform Commission.
15. In 2023, it was rated as a "Shandong Provincial Water-saving Benchmarking Unit" by the Shandong Provincial Department of Water Resources, among other honors.
16. In 2024, it was awarded the title of “ Morning Star Factory” by Shangdong provincial Department of Industry and Information Technology.
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Future Vision: Empowering Traditional Industries with Technology
Standing at a new starting point, Haima Carpet takes the "digital ecosystem" as the driving force to explore the integration of carpets with intelligent sensing and health monitoring technologies, injecting scientific and technological vitality into traditional industries. Haima Carpet will continue to focus on its main business and make persistent efforts. Using the floor as the canvas and innovation as the brushstrokes, it will continue to write a magnificent chapter of "Chinese Red" on the global map.
